There’s a new way to practice in the field of audiology. It’s defined by the knowledge that we live in a consumer-driven age, where clients want to find an audiologist online to direct them to personalized hearing solutions without navigating a sea of red tape.

This is the next era of audiology, where professionals take their expertise directly to customers.

Creating Value and Keeping Your Customers

A go-to-customer strategy is similar to how companies prepare to go to market, but with an emphasis on reaching customers as efficiently as possible. It encapsulates the resources a business has to reach its ideal customer, provide a superior product or service, and deliver value at a competitive price. For audiologists, being able to accomplish all three of those objectives can seem nearly impossible.

The reason? Many audiologists are hamstrung by the fact that they must be loyal to a single brand or a handful of products or focus services on moderate to severe hearing loss — the only patient segment supported by insurers. That’s not the case with Tuned. A new kind of audiology telehealth service, Tuned offers a telehealth platform that allows audiologists to deliver care directly to patients, without commission-based payments. Many of these consumers are at the start of their audiologic care, meaning audiologists who use Tuned start a relationship much earlier in the patient’s journey.

In essence, Tuned gives both audiologists and people across the hearing spectrum a chance to find each other. One side gets access to a wider range of patients and the other side receives peace of mind — knowing insurers don’t limit their right to take care of their hearing.

Giving Power Back to the Consumer

Those in audiology offices, clinics, and hospitals across the nation know what it’s like to be limited to expensive hearing aids as they look for the right hearing solution for their patients. This hearing-aid based business model is not only ineffective at treating all types of hearing issues but is also outdated.

Today’s consumers are used to searching online for products, services, and applications that will suit their needs. But audiology patients must choose among the limited options available in clinics, and then hope for insurance coverage. This situation puts unnecessary power into the hands of brands, brokers, and others who don’t have expert knowledge about what people with hearing challenges need. Not to mention, many commercial insurers don’t cover tinnitus, aural rehabilitation, or even annual screenings.

With more than 15 percent of American adults reporting some form of hearing loss, about 37.5 million people, many are left behind when it comes to finding an audiologist who can help them. It’s a lot like trying to fit every peg into a square hole when you know for a fact some people are circles, triangles, or trapezoids.

Driving Growth with Tuned

Gaining new customers is the first step to driving growth in your audiology practice. An audiologist needs to be able to reach every customer they can to drive growth — but that’s not the only goal of a go-to-customer strategy. It’s about calibrating the patient experience in a way that will lead to a lifetime of value. Gaining customers drives growth but delivering value over years them drives long-term practice stability.

Tuned’s telehealth platform gives audiologists the options they need to reach consumers early on in their audiological care. Without commission, sales, and insurance-based constraints, audiologists are free to use their expertise to advise patients about their unique hearing profile, incentivizing return business based on a personalized value proposition.

Audiologists use Tuned to handle the online hearing screenings, billing, telehealth support, appointment scheduling, ongoing education, and more. Consumers develop a relationship with their audiologist, bridging the gap between in-person office visits and telehealth while they enjoy the agency and choice of virtual care.

With Tuned’s go-to-customer business model for audiology, you put your patient relationships first and reach more patients with techniques and solutions that work for them. Sign up for access today and try it for yourself.

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