Tuned was designed to be an additional tool for audiologists to use for patient care and patient acquisition. Tuned’s purpose is to empower all audiologists to take an active role in modern hearing care by providing education about alternative amplification devices and by creating a culture in which audiologists are valued for their time, not a sale. Rather than being competition for audiologists, Tuned provides a much-needed platform for audiologists to become competitive in the modern market and reach patients who don’t fit the traditional audiologic model.