New York, NY, March 30, 2022 — CounselEAR and Tuned announced a strategic alliance today, laying the groundwork for the infrastructure in the future of audiology.

CounselEAR, the leading provider of audiology practice management software, and Tuned, the platform for comprehensive hearing healthcare, say the alliance represents a tremendous step forward for audiologists and patients. The agreement is effective immediately.

“CounselEAR has a history as a valuable practice management tool. We believe that by joining forces, we will create a tremendous amount of value for audiologists and patients. Tuned brings advanced telehealth, audiologic education, and patient demand to the table. CounselEAR offers incredible management, revenue cycle, and reporting capabilities. This is a watershed moment for the future of audiology.” said Danny Aronson, Tuned co-founder and CEO.

CounselEAR President Brian Urban, AuD, added: ”At CounselEAR, we are focused on helping people who help people hear. As a result, we are always looking to collaborate with companies to further that vision. Tuned’s proactive, engaging, and truly unique approach to hearing healthcare aligns perfectly with our values and goals. We are very excited to have the opportunity to partner with Tuned ”.

The agreement will initially focus on increasing ease of use for audiologists using both Tuned and CounselEAR, as well as opening access to audiologists who are new to the platforms.

Under the agreement, audiologists will be able to easily integrate Tuned into their existing CounselEAR workflows. For audiologists using Tuned to launch a new practice, CounselEAR is now the preferred provider of practice management software.

“The partnership with CounselEAR represents a tremendous opportunity for audiologists using Tuned to launch their practice. Now, through this and our other partners, entrepreneurial audiologists have a one stop shop, Tuned, to launch.” said Kate McGinley, Tuned co-founder and Chief Growth Officer. “As we talked with Brian about the strategic vision for the industry, we saw how committed they are to creating a great experience for audiologists and their patients. Over time, we believe this will mature into the industry’s first true end-to-end solution. As a female founder, knowing that the audiology specialty is 93% women, the impact this will have is incredibly important to me.”

“Tuned’s selection of CounselEAR validates their sound strategy and leadership position in the practice management space,” said Tuned’s Head of Audiology, Dr. Heather Malyuk, AuD. “This also is where Tuned’s unique tech-enabled care investment pays off. We built a model that empowers audiologists to embrace the future of hearing health: solutions for all aspects of hearing wellness. It also enables us to meet patients where they are in their hearing health journey. We are seeing an average patient age of 35. When you have a lifetime relationship with a patient, think about the impact. It is a game-changer for the industry and for patients. CounselEAR and Tuned, together, will help audiologists grow their practices in this new world.”

The two companies will coordinate and conduct co-marketing efforts to audiologists across the US market.

CounselEAR and Tuned plan to expand the alliance over time.

ABOUT CounselEAR

At CounselEAR, we believe that managing your clinic should be simple and stress free. Our innovative systems empower you to integrate your entire office workflow online. With CounselEAR, you can focus on your patients… we’ll take care of the rest.

ABOUT TUNED

Tuned changes the model for hearing healthcare: from a reactive, hearing-aids focused approach, to a proactive approach that includes wellcare and early interventions. Tuned empowers employers to deliver inclusive hearing health care to employees, across all hearing abilities. Tuned supports the care with comprehensive product options to support hearing health, freeing employers from the need to evaluate thousands of headset and software combinations. Today, 1.4 million people can access Tuned through employer benefits and marketplaces. Tuned is a private company headquartered in New York City, with audiologists across the United States and worldwide. For more information visit www.tunedcare.com

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